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Google has now decided to take the best from Google Ad Manager, feedback from users and DoubleClick’s publisher technology and combine it into DFP (DoubleClick for Publishers).

DFP comes in 2 versions – the free DFP for Small Business which takes over from Google Ad Manger and the DoubleClick for Publishers Premium Solution, which will not be for free.
The DFP Premium Solutions should have some extra advanced features and it takes over when the publishers has more than 90M ad impressions per month.

Google will do the upgrading to DPF over the next weeks and I’m really looking forward to see the new feautures and flow – to be honest I was happy using Ad Manager for free, but the flow was so inferior to for example the Danish Emediate (which comes with a price tag).
More to come when “I” have been upgraded..