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Google Ad Manager will be DFP Small Business

Tuesday, February 23rd, 2010

Google has now decided to take the best from Google Ad Manager, feedback from users and DoubleClick’s publisher technology and combine it into DFP (DoubleClick for Publishers).

DFP comes in 2 versions – the free DFP for Small Business which takes over from Google Ad Manger and the DoubleClick for Publishers Premium Solution, which will not be for free.
The DFP Premium Solutions should have some extra advanced features and it takes over when the publishers has more than 90M ad impressions per month.

Google will do the upgrading to DPF over the next weeks and I’m really looking forward to see the new feautures and flow – to be honest I was happy using Ad Manager for free, but the flow was so inferior to for example the Danish Emediate (which comes with a price tag).
More to come when “I” have been upgraded..

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Posted in Business, Tech | 1 Comment »

Bing is still growing!

Saturday, January 16th, 2010

It seems like Microsoft did something better than before when they decided to launch the search engine Bing.
All the way since the launch in late May 2009 Bing has seen an increase in their share of the search market and the month of December in US was not different.

comScore reports that Bing in December went up 0,4% to 10,7%, but Google is still the BIG one adding 0,1% which makes Google take a massive 65,7% of the US search market. In the same period Yahoo went down 0,2% to 17,3%, but the really interesting part about it is that Yahoo+Bing is at more than 25% procent (28%), so for a US PPC campaign you really have a big chunk of extra traffic to gain from also using them…  not really the same in Denmark where Yahoo+Bing might add 3% on a very good day…  ;-)

Personally I really like that Bing is growing, not because its Microsoft or..  but simply because I hope at some point that we’ll see Google massive position as the clear number 1 in search shaken just a bit – some competition would be really good!

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Posted in Business, Tech | 2 Comments »

Help Google understand your images

Wednesday, December 9th, 2009

It’s no news that Google and other Search Engines has a hard time (read: don’t do it very good) making sense of images and with Google’s  change in the way they show images in their Universal Search ( Universal Search blends listings from Google news, video and image ect among the listings they get from crawling websites ) there’s even more reason in helping Google understanding the images on your website.

Google decribes their change like:
“When we’re confident that we have great image results to deliver, we’ll now show you a larger image and additional smaller images alongside. This new layout helps us to display more pictures than before, so you have more options to quickly choose from. As always, click on an image to see it full size on the original webpage.”

And looks like this
Google Universal Search Images

So remember to describe your images – not overdo – and you get a chance of “stealing” even more Google SERPS screen real estate…

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Posted in Business | No Comments »

Google isn’t gonna ruin your Christmas this year!

Thursday, November 26th, 2009

At the PubCon conference (Novmber 10. – 13.) in Las Vegas Google’s “Spam czar” Matt Cutts told the audience that Google will NOT launch their new version of their Search Engine backend “Caffeine” before Christmas and thereby potentially make large changes in their index that might ruin the Christmas earning for lots of webshops.
I’m sure many people can remember the Google Search Engine update called “Florida” (back in November 2003) that litteraly ruin the Christmas earning for lots and lots of webshop – and some say forcing these webshop over to Google’s advertising program AdWords – was it deliberately?
Anyway Matt Cutts first of all told the audience that the “Caffeine” (not update) version won’t really be so much different in the algorithm, but the speed..
And Google has decided not to roll it out over their datacenters before Christmas, so from this point it will be a good Chrismas with a lot of action in the webshops. But Matt Cutts did tell that Google probably will make one of their datacenters run the new “Caffeine” version, so there might be a bit to see…

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Posted in Business | No Comments »

Orango “kaprer” domæne fra privat dansker!

Friday, November 20th, 2009

Sagen om Orango.nu’s “kapring” af domænet orango.dk, fra en privat dansker, er en bizar sag, og må være en fejldom/fortolking fra Klagenævnet for Domænenavne side.
Peter Veileborg brugte navnet “Orango”, når han spiller onlinespil, og han købte derfor domænet for 9 år siden – dette domæne er nu blevet taget fra ham af det unge firma Orango ApS (tidligere Orango.nu, nu tilsyneladende Orango.dk) ved hjælp af en dom hos Klagenævnet for Domænenavne.
Hele sagen er beskrevet på ComOn, så jeg vil ikke gå i dybden med den….
Hvad jeg dog gerne vil beskrive er urimeligheden i at et ungt firma – ikke engang 1 år gammelt – kan vinde retten til et 9 år gammelt domæne, der godt nok ikke har været anvendt til meget mere end adgang til Peter Veileborgs private mail samt nogle søgeservices, men dog stadig anvendt og ikke på nogen måde købt med videresalg til hensigt – se Wayback Machine.

Og se lige følgende klip fra interview med Kasper Larsen, der er partner i Orango:
I har startet jeres virksomhed i år. Hvorfor vælger i ikke et andet navn, hvor domænet er ledigt?
»Hvis man skulle begrænse sig af, hvilke domæner der er ledige, så kan man få nogle mærkelige firmanavne,« siger Kasper Petersen, der er blandt de seks partnere i Orango.

Så man vælger altså bare eet…  hvor man har chance/mulighed for at hapse domænet fra en privatperson?!

Jeg kan kun opfordre til at støtte Peter Veileborg i kampen for at få domænet orango.dk tilbage!!!
Støtter kører også ovre på Peter “GratisDNS” Larsens blog – Czar

Behøver jeg at nævne, at jeg finder Orango.nu’s forretningsmoral alternativ?  ;-)

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Posted in Business, I think | 4 Comments »

PubCon Las Vegas was again a blast!

Friday, November 20th, 2009

Back from PubCon Conference Las Vegas and it was again a blast – lots of great sessions on SEO, PPC, Web Analytics and Social Media and then of course the networking – talking with all the great colleagues in the business. Also this time I arrived in Denmark with lots of new friends – I really love this business.
Brett and his team did again an incredible job!

Later I will make some blog posts about some of the subjects and findings from PubCon.
For now I’ll try to manage the jetlag – I guess coming from 22 days in Cambodia/Thailand, staying 2 days i DK, heading for 7 days in Vegas and the back to DK was manageable on paper (and great fun!), but my feeling of time is really fxxx…

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Posted in Addconsulta, Addvisors, Business | 1 Comment »

PubCon Las Vegas again

Sunday, November 8th, 2009

PubCon is for sure the best Search and online marketing conference and Im happy that I again this year will make it to the Las Vegas version,
PubCon used to be clise to pure Search, but this year they added a full Social Marketing track and some other “non Search” things – so this year its not only gonna be about getting a “Search boost” but also about bringing home new styff from other areas…. Nice!
I’ll try to make a couple of blog articles about some of the interesting SEO stuff after PubCon and Im sure both Addvisors Vilnius and Addconsulta will turn some of the new stuff into cool services for their clients.
Off for PubCon Vegas, see you!

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Posted in Business, Travel | No Comments »

In Vilnius preparing for the wedding Saturday!

Tuesday, September 22nd, 2009

Back in Vilnius preparing for the wedding + of course spending some time at the Addvisors Vilnius office.
Wow, time is running when you’re enjoying life and what you’re doing – now there’s only 4 days to the wedding…. Luckily we’re sort of ready – always some small changes and coordinations needed…

Saturday is so close and I’m really looking forward to it!

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Posted in Business, Family | No Comments »

Google Opt Out will send you to a remote village

Wednesday, August 12th, 2009

This is really a super joke Google is making here – check out this clip from The Onion where Google is telling about their new Google product “Google Opt Out” – a product sending you to a remote village – damn, these Googlelers are just such nice people.

And I love the big G you get in your forehead when you return from Google Opt Out village..  ;-)


Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village

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Posted in Business, FUN | No Comments »

No more OMD in Germany

Monday, August 10th, 2009

It has been annonced for quite some time, but I still find it very sad that the huge German Online Marketing Expo OMD has been discontinued..  OMD 2008 was the last of those and I have been very happy being there from when it was rather small to the huge Online Marketing Expo it was last year..

Anyway it seems like the German Online scene has decided that the big German Online Marketing Expo will be DMEXCO in Cologne – can’t make it this year, but I will certainly come around next year!
And I’m looking forward to hear the reviews from friends afterwards!

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Posted in Business | No Comments »

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