It seems like Microsoft did something better than before when they decided to launch the search engine Bing.
All the way since the launch in late May 2009 Bing has seen an increase in their share of the search market and the month of December in US was not different.
comScore reports that Bing in December went up 0,4% to 10,7%, but Google is still the BIG one adding 0,1% which makes Google take a massive 65,7% of the US search market. In the same period Yahoo went down 0,2% to 17,3%, but the really interesting part about it is that Yahoo+Bing is at more than 25% procent (28%), so for a US PPC campaign you really have a big chunk of extra traffic to gain from also using them… not really the same in Denmark where Yahoo+Bing might add 3% on a very good day… 😉
Personally I really like that Bing is growing, not because its Microsoft or.. but simply because I hope at some point that we’ll see Google massive position as the clear number 1 in search shaken just a bit – some competition would be really good!