Blogging by a happy boy, Niels Klintø

Among the first Danes with Google Analytics IQ

March 9th, 2009 | Posted by Niels Klintø in Business

Been a busy boy from the morning and decided to spend some time on taking the Google Analytics Individual Qualification (IQ) test – and I passed it among the first Danes…

I haven’t found a place where Google says it as nice as TraceWorks’ Morten Wulff does it with “Data is the new creative”, but Google opened up on March 3rd for the Google Analytics Online Course and Test because they find that “In today’s economic climate, data-driven marketing and website decision making is increasingly important.”

Google describe the The Google Analytics Individual Qualification (or Google Analytics IQ) as “a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test”.

The GA IQ Test wasn’t that difficult, but there were some rather tricky questions included, too…
What I really like most about the this Qualification is that Google decided to make a great step-by-step online course, which they see as a way to prepare for the test. I like the course because it keeps you updated (at least for now) and you might find a couple of areas that you dont really use that much – for sure it wasn’t all areas that I has been using that much…
But try doing the GA Online course without any experience with Google Analytics from some sites and I don’t think you’ll pass… But do tell me if you succed!

I once passed an Ericsson course in GSM when I was at Telia, but when you’re not a programmer, a ingenieur or a software company you just don’t get all these nice certificates to hide the wall with, so please excuse me but I need to flash the Google Analytics IQ Certificate…  uhhhh…  😉

Update December 4th 2009
Now with the official Google Analytics IQ Proof of Qualification – check my GA IQ here

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5 Responses

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  • Peter S. says:

    Hi Niels

    Congratulations with the The Google Analytics Individual Qualification certification!

    The serial number in the left corner of the certificat looks rather low. Whats the number?


  • Thanx Peter!

    I did notice the number down in the corner, but I didnt really believe that it could be a normal serial number, which mean I’m number 189 to be certified…
    (the number is 00000189)
    So only 188 people took the Google Analytics Individual Qualification test before me – or at least only 188 people did it with more that 75% right answers… 😉


  • Amitabh says:

    I plan to give this test as well and wanted to know how were the questions asked and what is the degree of difficulty.

    What kind of questions can I expect?

  • As I write above you wont be able to pass the Google Analytics Individual Qualification (IQ) exam without using GA a lot already – and then you should also take all the lessons.. the lessons does provide some stuff that quite a lot of people never uses in their daily use of Google Analytics.
    The questions range from easy to rather difficult ones – from questions about visitors and users to questions about Regex…

    Have fun!

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